appointment · Universal Music Group
Senior Vice President, Applied AI and Machine Learning
Òscar Celma ↗ · Media · location not stated · announced Sep 28, 2026 · status unknown (checked Sep 29, 2026)
“Celma will help lead the development and application of AI and machine learning across UMG's global operations, supporting UMG's labels, divisions and businesses.”
Posting scorecard
| Check | This record | Peers |
|---|---|---|
| Reporting line | Stated Hannah Poferl, UMG's Chief Data Officer | stated in 6 of 20 appointments |
| Scope (pilots / production) | Not stated | stated in 0 of 20 appointments |
| Budget ownership | Not stated | stated in 0 of 20 appointments |
| Team / direct reports | Not stated | stated in 1 of 20 appointments |
| Pay | Not stated | stated in 0 of 20 appointments |
Our read Opinion
Discloses more than the typical appointment (1 of 5 checks stated; peer average 0.3). Pro: states the reporting line. Con: silent on scope, budget ownership, the team and pay.
How this is built: each check is “stated” only when the source says it. Reporting line, scope, budget and pay are the record’s own fields; team means the source says the role leads a team or has no direct reports (quoted above when found). Peer rates compare like with like across the board. Pay midpoint is halfway between the lowest and highest stated amount. “Our read” is generated from these checks by a fixed template, not written by hand.